ComHacker.org

by Patricia Mayo

In the first installment in this series on communicating a message with pictures, I introduced this concept and talked about the purpose of a picture, how to use images to draw attention, and putting the reader in the picture’s shoes.

This time I get to dig into one of my all time favorites - directing attention. The nuances of this use are just so much fun to me - not that I take great joy in fiddling with people’s heads. I just like figuring out each case and exactly how your eyes will be influenced by a picture.

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Trisha, @mayobrains on Twitter

by Patricia Mayo

The “experts” say you should include pictures in anything you publish online - but they never say what to look for in a picture.

Photo via Fail Blog

They say a picture is worth a thousand words - but very few realize exactly what they are saying with their pictures.

Normally, we aren’t aware of the messages these images are communicating - but that just makes the message even more powerful. Just ask any pro selling through a catalog or direct mail.

The difference between a good image and a bad image is very cut and dry - success, or failure. Period.

by Patricia Mayo

Too many people just dive right into a project without first taking into account exactly what they hope to gain.

Not only should this be your every first step, but you must also assess whether the task at hand will actually move you toward your goals - or at least make you happy.

If you have struggled with half hatched ideas that never seem to go anywhere, you just might be the victim of your own misunderstanding.