ComHacker.org

by Patricia Mayo

Maybe being lazy is a good idea, according to - you guessed it (well maybe you didn’t) - Seth Godin. He calls it “keeping copy out of the way of your message“… but I know better.

Photo by Paul Mata

This isn’t the first I’ve heard of the concept. A lot of great and well-renowned books on copywriting say pretty much the same thing. Some of my favorite quotes by famous authors say pretty much the same thing.

Get to the point. Quickly.

But, you see, I have a little problem with broad stroke “solutions.”

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Trisha, @mayobrains on Twitter

by Patricia Mayo

A couple days ago a good buddy, Mike Davis, said to me, “Trisha, my blog sucks. My blogging sucks. I look at yours and it’s all so cool. How can I be more like you?”

Photo by Dave Dyet

What you see now on GlobalCitizenExperiment.com is the product of about 6 hours of lighthearted work. I didn’t bother taking a “before” screenshot - trust me, it was a real eyesore. There’s still more to do, but we’re already pretty close to that “pretty ‘n pro” look.