ComHacker.org

by Patricia Mayo

Maybe being lazy is a good idea, according to - you guessed it (well maybe you didn’t) - Seth Godin. He calls it “keeping copy out of the way of your message“… but I know better.

Photo by Paul Mata

This isn’t the first I’ve heard of the concept. A lot of great and well-renowned books on copywriting say pretty much the same thing. Some of my favorite quotes by famous authors say pretty much the same thing.

Get to the point. Quickly.

But, you see, I have a little problem with broad stroke “solutions.”

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Trisha, @mayobrains on Twitter

by Patricia Mayo

I don’t know who got the bright idea to spread this nasty rumor - but everyone seems to think the only concepts worth pursuing are the ones with a lot of people searching. It’s the dumbest unwritten rule of all time.

Photo by Sanja Gjenero

How can you expect to represent authority and stand out if you’re not doing something original? You have to lead the pack - and I’m sorry to say, leading the pack is one heck of a lonely thing to do!

Besides, anyone with half a brain cell - even SEO pros themselves - know you can’t rely entirely on search engine marketing. And if you don’t know why yet, allow me to show you.