Ambiguity Aversion - Are You Afraid to Read This?
by Patricia Mayo
Of course you’re not. What, you - afraid to read a blog post? Pshaw. No way. Couldn’t happen.

Photo by Sophie
Yet if I had titled this “Ambiguity Aversion” and just left it at that, I bet you wouldn’t be reading this right now. That’s because of a hard-wired fact of humanity - we’re fully-trained trained skeptics of anything unfamiliar.
And I’m willing to bet that if I didn’t tell you I’m about to detail how to overcome ambiguity aversion to increase any metric, you probably wouldn’t read beyond this point. But since I just did - well, let’s move on, shall we?
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Trisha, @mayobrains on Twitter







