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Entries Tagged ‘Internet marketing’

Ambiguity Aversion - Are You Afraid to Read This?

May.16, 2008 in Persuasion

by Patricia Mayo

Of course you’re not. What, you - afraid to read a blog post? Pshaw. No way. Couldn’t happen.

Overcoming ambiguity aversion
Photo by Sophie

Yet if I had titled this “Ambiguity Aversion” and just left it at that, I bet you wouldn’t be reading this right now. That’s because of a hard-wired fact of humanity - we’re fully-trained trained skeptics of anything unfamiliar.

And I’m willing to bet that if I didn’t tell you I’m about to detail how to overcome ambiguity aversion to increase any metric, you probably wouldn’t read beyond this point. But since I just did - well, let’s move on, shall we?



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Comments (3)

Dear Mr. Guru: I’m Disappointed in You

Apr.30, 2008 in Persuasion

by Patricia Mayo

A little while ago, I posted a little ditty on reading between the lines in Internet Marketing. One of the things I mentioned was to read the benefits and see if you could predict what they’re selling.

Pot of Gold Fail
via Fail Blog

Well, I analyze a lot of lists from a lot of supposed top marketers to keep up to date. Today, one big name “guru” sent me a whopping sob story about getting slapped by Google and losing millions, and blah blah blah.


Comments (3)

  

Getting Closer!

Wow, I'm getting really good at breaking things. It's kinda fun. You should try it. Go ahead, break your blog. It helps you figure out what is really important.