Bells and whistles are all fine well and good - until they start taking away from the message you wish to convey and decrease usability. Of course, everyone will have a different opinion - but I believe a site should stay true to its purpose instead of being a copycat monkey-see-doer in the name of being “cutting edge” or - even worse - playing catch-up.
by Carson McKee of Direct Contact
It’s so easy, so why doesn’t everyone use it? Social media - merely a buzzword to some, is an absolutely invaluable tool for many business to business networkers.
And yet, so many still seem to think it’s not worth their time. Why not?
In this guest post, LinkedIn and sales specialist Carson McKee takes an in-depth look at the problems solved and perceived to have been created by the networking breakthroughs of social media.
While social media has been embraced by many marketers today – it’s still the early days for business to business (B2B) marketers.
Many social media sites are blocked in the work place, like Facebook and YouTube are where I work. So right off the bat, access is a problem. While many business environments allow access to Linkedin (I train sales people on using Linkedin as a business development tool), use of social media at many work places is seen as unproductive or a waste of time.
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Trisha, @mayobrains on Twitter
