Cultural Differences
May.21, 2008 in
Pithy Notes
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Trisha, @mayobrains on Twitter
Entries Tagged ‘case studies’
Picking That Perfect Wordpress Theme
May.03, 2008 in
Blogging, Pillars of a Great Blog
by Patricia Mayo
A couple days ago a good buddy, Mike Davis, said to me, “Trisha, my blog sucks. My blogging sucks. I look at yours and it’s all so cool. How can I be more like you?”
Photo by Dave Dyet
What you see now on GlobalCitizenExperiment.com is the product of about 6 hours of lighthearted work. I didn’t bother taking a “before” screenshot - trust me, it was a real eyesore. There’s still more to do, but we’re already pretty close to that “pretty ‘n pro” look.
Dear Mr. Guru: I’m Disappointed in You
Apr.30, 2008 in
Persuasion
by Patricia Mayo
A little while ago, I posted a little ditty on reading between the lines in Internet Marketing. One of the things I mentioned was to read the benefits and see if you could predict what they’re selling.
via Fail Blog
Well, I analyze a lot of lists from a lot of supposed top marketers to keep up to date. Today, one big name “guru” sent me a whopping sob story about getting slapped by Google and losing millions, and blah blah blah.
Building a Successful Online Endeavor: MyChingo Ep2
Apr.16, 2008 in
Online Business, Podcasts
by Patricia Mayo
Photo by Sanja Gjenero
I’ll be the first to admit - I don’t know it all. Sure I’ve been around a lot, but sometimes you just have to lean on someone a lot more experienced than yourself.
If you will remember from the first episode on building a successful business out of MyChingo.com, one of the product’s biggest target markets is educators. I’m certainly not an expert on the education industry, but Matt Herzberger definitely qualifies.
Matt is right in the middle of everywhere MyChingo wants to go. He works in higher ed filling seats and working with the technology students want in the classroom, the mind behind the @makechange Twitter bot, runs an edublog aggregator at BlogHighEd.org, and an apparent master at sucking up because he got BlogHighEd.org to move up on Alltop.com.
In this episode, Matt helps me figure out how to get MyChingo in front of educators, with insights on what really matters to them and how to position it to succeed.
The music is “The Colorful Box” (not yet completed or released) by Sedition, and it continues at the end of the podcast so be sure to stick around. If you would like to promote your music in next week’s podcast, please feel free to get in touch.
(in case you didn’t know, Sedition is my “band,” it’s just me, and just a hobby)
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Building a Successful Online Endeavor: MyChingo Ep1
Apr.07, 2008 in
Online Business, Podcasts
by Patricia Mayo
Photo by Sanja Gjenero
Building a business from scratch and bootstrapping it the whole way is not easy, by any means - but Michael Bailey of Mobasoft, creator of MyChingo.com, has done it at least three times. He is six figures in debt, about as optimistic as an American economist, yet still kicking.
Why? He loves what he does. Michael realizes that money is simply a means to an end, and he only wants to make MyChingo profitable so he can work full time to add more features for the community.
I fell in love with Michael’s story, his ideals, his ethics, and his passion for innovation. That’s why this is only the very first in a series on building a successful online business - because I am not going to stop helping him until he is on track to pay off his massive debt.
Join us for our first discussion of his amazing story, and the equally astounding stories of the people who use MyChingo - including a husband’s journey to help his wife out of a persistent vegetative state.
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Building a Successful Online Endeavor Out of MyChingo Ep1: Bloopers
Apr.05, 2008 in
Online Business, Podcasts
I’m putting together my first ever podcast, and I didn’t want you guys to miss out on all the hilarity that comes with it. So here is a little preview of the first episode for the MyChingo.com case study coming out tomorrow.
Please do let me know what you think before I finalize the 37 minute broadcast 
You can get in touch with Michael Bailey on Twitter @mobasoft, or read his famed “depressive random ramblings” (you will understand in the full podcast) on the Mobasoft blog.
The music is by a good friend of mine, Animus Invidious.
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