Featured Articles

The Blogging Strategy A-Listers Won’t Tell You

Ever feel like you’re a thoroughbred horse whose sole purpose is to chase a fake bunny that only makes left turns? Well, at least you’re not alone. There are millions of other horses chasing the same bunny - but only a rare few get tired of the race to nowhere. Some start their own track with a different colored bunny, others don’t like the deception, and invent a new kind of race. Which one are you?

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Blogging

Is Less Really Best?»

Maybe being lazy is a good idea, so says Seth Godin. He calls it “keeping copy out of the way” - but I know better.

Brand

The Almighty Power of Focus»

If you have struggled with half hatched ideas that never seem to go anywhere, you just might be the victim of your own misunderstanding.

Online Business

How to Pick a Rock Star Copywriter»

My mother and brother have one thing in common - they’re both so blind they need their glasses in order to find their glasses. Trying to find someone to do a task you’re not an expert in yourself can be just as frustrating - and then getting them to understand you is often, well, like the blind leading the blind.

Penetration

Happy 1 Month Birthday ComHacker!»

As of today, ComHacker is officially 1 month old - and I can’t believe the response this blog has already received!

Persuasion

Ambiguity Aversion - Are You Afraid to Read This?»

Of course you’re not. What, you - afraid to read a blog post? Pshaw. No way. Couldn’t happen.

Social Media

When Cutting Edge Just Doesn’t Cut It»

Bells and whistles are all fine well and good - until they start taking away from the message you wish to convey and decrease usability. Of course, everyone will have a different opinion - but I believe a site should stay true to its purpose instead of being a copycat monkey-see-doer in the name of being “cutting edge” or - even worse - playing catch-up.

Writing

Foolproof Self-Improvement, and a Challenge»

Over the last couple days I have broken my blog more times than I can count - all in the name of improving my writing style. Of course, it helps that it all looks neat and fancy too.