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Get what you want out of what you do online.

June 3, 2008 - Going to the Media Reform Conference, Comment on this

I know I haven't been updating much lately - it's been nuts busy because I'm headed to the Media Reform Conference being held by Freepress.net this weekend. I'll live blog as much as I can - see ya then!


ChaCha: I Deal With Your Service and All I Get is This Lousy T-Shirt?

by Patricia Mayo

ChaCha is a whole new beast of search. If you thought it was tough getting a regular search engine to spit out what you really need for certain queries - then be prepared for sheer torture with ChaCha.

That, my friends, is what proved “third try is a charm” completely, and utterly, wrong.

I asked ChaCha because I was having a hard time finding what I needed through regular search. Usually I figure that’s because I’m using the wrong words - so maybe the “search pros” at ChaCha could figure it out.

Well, that is - if they can figure out what I’m asking in the annoying 160 character limit without an ability to follow up with the last person who tried but failed.

So I reverted to the tried but true “monkey see, monkey do.” In my fifth and finally successful try, I said “see this? This is what I want, but free.” For that I could’ve used Google’s “sites like this” function, and that’s what I typically do - because ChaCha has always been this way for me.

What am I doing wrong here folks? Why can’t I get what I want out of ChaCha?

(By the way, I really do have a ChaCha t-shirt. Two, in fact. I have a special affection for them too, being they were my first “geek shirts.”)


RSS Can Kiss My…

by Patricia Mayo

I was chatting with my buddy Rob Williams of 170spoons when he said “gotta run, time to catch up on some dinner and RSS.” I mentioned I haven’t bothered with RSS for months. His response was, quite understandably - “WHAT?!

RSS can kiss my ass.
Photo mashup of images by Daniel Bonoore and Beau de Noir

You’re probably going to call me nuts, but RSS, to me, is quite inefficient. There are far better tools which serve the same perceived purpose. I know, I know - I’ve just thrown you through a complete loop, but allow me to explain… [Read the rest of this entry…]

Directing Those Thousand Words Pictures Speak #1

by Patricia Mayo

The “experts” say you should include pictures in anything you publish online - but they never say what to look for in a picture.

Oh man, he's never going to live that down...
Photo via Fail Blog

They say a picture is worth a thousand words - but very few realize exactly what they are saying with their pictures.

Normally, we aren’t aware of the messages these images are communicating - but that just makes the message even more powerful. Just ask any pro selling through a catalog or direct mail.

The difference between a good image and a bad image is very cut and dry - success, or failure. Period. [Read the rest of this entry…]

Ambiguity Aversion - Are You Afraid to Read This?

by Patricia Mayo

Of course you’re not. What, you - afraid to read a blog post? Pshaw. No way. Couldn’t happen.

Overcoming ambiguity aversion
Photo by Sophie

Yet if I had titled this “Ambiguity Aversion” and just left it at that, I bet you wouldn’t be reading this right now. That’s because of a hard-wired fact of humanity - we’re fully-trained trained skeptics of anything unfamiliar.

And I’m willing to bet that if I didn’t tell you I’m about to detail how to overcome ambiguity aversion to increase any metric, you probably wouldn’t read beyond this point. But since I just did - well, let’s move on, shall we? [Read the rest of this entry…]

May 14, 2008 - Humpday Quotables, 5/14, Comment on this

"The role of a writer is not to say what we all can say, but what we are unable to say." Anais Nin

"Substitute 'damn' every time you're inclined to write 'very;' your editor will delete it and the writing will be just as it should be." Mark Twain


May 7, 2008 - Humpday Quotables, 5/7, Comment on this

"Writers, like teeth, are divided into incisors and grinders." Walter Bagehot

"I have made this longer because I have not had the time to make it shorter." Blaise Pascal


May 6, 2008 - Give 'em Something to Talk About, Comment on this

Layering even boring statements in catch phrases from pop culture grabs a lot more attention than even a great point could have otherwise. The key is giving people something they can click with and relate to in your writing.