About the Authors
Guest Contributors
Carson McKee - Direct Contact
He wrote Social Media Enables Advanced and Effective Business Networks
Carson works with sales resources, entrepreneurs and businesses to help them sell more, better and differently than they did before.
As National Sales Trainer for Primus Telecommunications and an independent sales trainer and marketing consultant, Carson focuses his approach around collaborative buyer-centric processes, leveraging social media/technology and reinforcing differentiation in both brand and actions. Many people call this Sales2.0.
Since starting Direct Contact in 2005, Carson has helped clients in several different industries such as software, graphic design, sports, and insurance among others. Also during that time, Carson has worked with dozens of entrepreneurs to help them build their ideas into business plans and coach them through the start-up process.
For more on Carson and his work, check out his profile on Linkedin.
Primary Contributors
Patricia Mayo - Chief Editor
Trisha is an Internet junkie, and has been since before the time of mice and graphics. In those days, she played and developed text-based games called MUDs (similar to World of Warcraft, but without all the pretty pictures), then gradually became acclimatized to graphics.
She eventually taught herself into the profession of graphic design, and worked in that field for just shy of a decade until the bubble burst [and Flash came out - how was I supposed to know it wasn’t a fad?] and there was no work to be found.
Discouraged, she felt there was nothing left for her online - until she discovered blogging in 2003.
Writing for the Web
At first just a personal hobby, blogging eventually weaseled its way into her life as a profession. In 2005 she was commissioned to write a blog to make people think, which was called MayoBrains, and is now archived at SpreadingThought.BlogSpot.com, but no longer updated.
The blog formerly known as “MayoBrains - Spreading Thought” is what transformed her passion for psychology into an all out obsession for figuring out how people think. She especially loves “swarm theory,” philosophy, sociology, eye pattern heat maps, technical publications like the Diagnostic and Statistical Manual of Mental Disorders, and now subscribes to many psychology related trade publications.
In late 2006, Trisha joined a few ghostwriting networks and began producing content for them. She used the income to pay for her independent study in writing for the web and applications of her psychology obsession.
It was writing for Audeamus.com at Creative Weblogging in 2007 which made Trisha fall in love with writing for the web, and ghostwriting SEO articles, web content, sales pages, and ebooks, which helped her improve.
Most recently, Patricia worked as an editor at MasterNewMedia.org - a prominent resource for independent online publishers - where she edited content and managed the RSS & video news feeds.
Trisha Today
Patricia Mayo now works as a Social Media Strategist for NowSourcing. That means she gets paid to do what most get fired for - fiddling around with social bookmarking sites, watch funny videos on YouTube, and generally goof off on Twitter and the internet at large in order to help their clients promote themselves more effectively through guerrilla marketing tactics.
She is also a freelancer specializing in search engine optimized web copy that sells, short form ad copy that gets clicks, and search engine ad campaign research and optimization with a psychological advantage.
Other Experience
Offline, Trisha has worked in management and as a marketing & networking consultant for the computing, technology, financial services, and transportation industries. The large majority of her experience beneath management is in mortgages, insurance, investment, and personal finance consulting.
Throughout it all, she has always sought to forward positive change in global issues, and will only work with companies having a strong ethical backbone and prominent policy of social responsibility.
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Trisha, @mayobrains on Twitter
