by Patricia Mayo

Photo by Sanja Gjenero

I’ll be the first to admit - I don’t know it all. Sure I’ve been around a lot, but sometimes you just have to lean on someone a lot more experienced than yourself.

If you will remember from the first episode on building a successful business out of MyChingo.com, one of the product’s biggest target markets is educators. I’m certainly not an expert on the education industry, but Matt Herzberger definitely qualifies.

Matt is right in the middle of everywhere MyChingo wants to go. He works in higher ed filling seats and working with the technology students want in the classroom, the mind behind the @makechange Twitter bot, runs an edublog aggregator at BlogHighEd.org, and an apparent master at sucking up because he got BlogHighEd.org to move up on Alltop.com.

In this episode, Matt helps me figure out how to get MyChingo in front of educators, with insights on what really matters to them and how to position it to succeed.

The music is “The Colorful Box” (not yet completed or released) by Sedition, and it continues at the end of the podcast so be sure to stick around. If you would like to promote your music in next week’s podcast, please feel free to get in touch.

(in case you didn’t know, Sedition is my “band,” it’s just me, and just a hobby)

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 Mobasoft Case Study Ep 2 [31:00m]: Play Now | Play in Popup | Download

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Trisha, @mayobrains on Twitter