by Patricia Mayo

The numbers are down. Conversions just aren’t happening. You feel at your worst and it’s starting to affect everything you do. You want to give up, but is it really time to go back to the drawing board?

I hope not, because that is exactly where I stand right now. My problem - the ad copy is too effective!

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Trisha, @mayobrains on Twitter

by Patricia Mayo

“Just say it.”

Yesterday Seth Godin noted two statements he found annoyingly over-used in his own writing - “just” and “sort of.”

While I applaud him for his self-analysis (honestly I think that’s how The Man is still likable and hasn’t let the fame get to his head) - ridding of commonly used phrases in your writing just willy-nilly can be hazardous to your readership.

If you have struggled with half hatched ideas that never seem to go anywhere, you just might be the victim of your own misunderstanding.

We’re just about to start posting here at ComHacker - so please pardon our dust, and thank you so very much for your patience!